This is the final section of the book which looks at organizing and tracking your success. Once you have gone through the book and started to implement the strategies discussed, you have to have mechanisms to track whether or not the campaigns and tweaks are having the intended results you are looking for. This chapter is all about helping you know what to look for in order to tell if you are doing something right, or if changes need to be made. Could powerpoint training be of real value to your business?
The first chapter is on Client Relations Management Systems or as we call it in the industry CRM. The purpose of CRM software is to enable you to cultivate and strengthen relationships with your clients and prospects to drive sales and sustain profitability in your company long-term. This system also gathers and organizes client data to provide you with valuable insights which can assist you in developing better strategies to make informed business decisions. We discuss several types of CRM systems available on the market today and if you don’t have one this is an important chapter to pay attention to. The world needs more storytelling for business to liven things up.
The next chapter in this section deals with measuring, tracking and evaluating your marketing. If you are not tracking your marketing campaigns then you have no idea if the marketing you are doing is working. I have come across several kitchen and bath businesses that have marketing campaigns running without any measuring or tracking of their effectiveness; they have no idea if they’re wasting money. If you are one of those businesses doing this I hope while reading this chapter you’ll understand why that can be detrimental Would powerpoint course help your organisation?
The book concludes with a chapter on next steps to help you take what you have learned from this book so you can put together an implementation plan for action. I put this book together not just to be a great resource for marketing strategies for people in the kitchen and bath space, but as an action guide to help you fine tune your marketing to get real results. I know some people will take this book and put the strategies to work for success in their business while others will get all the information, but be unsure of what to do with it. If this happens to you don’t worry I developed the last chapter of this book around a bonus offer, only available to people that bought this book, for the opportunity to have my team review your current marketing strategy and help you develop a plan of action. No matter which group you fall into make sure you utilize the information in this book. I have seen success from businesses that have used these strategies and I’ve been in the design industry for decades. I can speak from experience of the power of the information described here. Don’t just take my word for it, clients we have helped grow and get results in their business can also attest to the quality of information in this book. Does the act of storytelling in business really add value?
Each section of this book can be read in isolation to help a specific part of the marketing in your business, but to get a comprehensive understanding of how to take your business to the next level then a thorough read will be necessary. I organized the sections of this book to match with similar stages of a kitchen and bath remodel, which consist of planning, rough construction, finish construction and cleanup.