Environments Should Be Relevant

Environments should be relevant. We looked at how in some industries, customers choose to read reviews online and then purchase in-store. If this is the behaviour of your customer, then you need to make sure that your space reflects that. How do your customers currently act when they navigate your …

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Daily Goals

Among culture-conscious employers, employee engagement is a hot topic. Hot? A better word is scorching, and for good reason. Employee engagement is a critical component of attracting and retaining talent. Turnover is usually bad news for an organization. It’s bad for teamwork and productivity. It destroys morale, degrades innovation …

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Maintain Ongoing Competition

I skipped over the issue of committed volumes as part of the negotiation, because I want to address it here as part of the implementation, savings capture and potential re-sourcing in the future. It is critical to commit something to the suppliers that is valuable and reduces their cost of …

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Unknowns of Youtube

There are some videos on YouTube that have more than 4 billion views. But some do not even reach 50 meager views. Just because you've launched yourself into creating a YouTube channel doesn't mean you're automatically going to draw attention to your content. Children love playing on playground equipment - didn't …

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Tracking Success

This is the final section of the book which looks at organizing and tracking your success. Once you have gone through the book and started to implement the strategies discussed, you have to have mechanisms to track whether or not the campaigns and tweaks are having the intended results you …

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